ThingLink and Koutsit Apply New Tools for Faster Recruitment and Induction

ThingLink Team May 22, 2025

“Virtual learning paths speed up the recruitment and induction of young people,” believe Markus Apuli and Ulla-Maaria Koivula, the founders of Koutsit and ThingLink.

Immersive learning platform ThingLink and personnel digital learning partner Koutsit have agreed on a collaboration in the Nordic countries. Koutsit, part of the Barona Group, implements digital inductions, learning games, and digital work environments for its clients using ThingLink's technology. Through the collaboration, ThingLink will be able to offer its clients diverse production services for digital inductions and learning environments through Koutsit.

Accessible learning and the quality of inductions for new employees have become important competitive factors for companies. For example, young people entering the workforce are used to learning via digital training.

Timely induction also has an impact on employee well-being. Although an on-site tour with a colleague is valuable, the things discussed during it can easily be forgotten, and a new employee may not dare to ask the same questions again. With ThingLink, the employee can return to review the instructions from a virtual environment, accessible on a mobile device.

"Our aim is to support on-the-job learning so that the necessary information and instructions are always accessible on mobile devices remotely or on-site, in the employee's own native language. This way, the employee can also trust that if they don't know something, the instructions can be found easily."

Markus Apuli, founder of Koutsit

Koutsit has utilized ThingLink’s technology in various inductions for nearly two years.

"What's great about ThingLink is the tool's flexibility. With it, you can create both virtual remote training and on-site accessible augmented reality instructions. We make the training directly for mobile view in multiple languages, so the employee can choose the language they want to do the training in, right from the start page."

Markus Apuli, founder of Koutsit

Koutsit has expertise in efficient employment learning solutions and learning environments supporting recruitment. "In the previous project, we did several inductions for different work environments, based on which the new employee could start on-the-job learning on-site."

ThingLink, which has expanded from education to the business sector, has recently entered into several agreements with companies operating industrial and retail work environments. The most common uses for virtual inductions are safety training, new employee inductions, product and sales training, and for customers where training delivery is logistically difficult and expensive to organize. With ThingLink's AI-powered tool, organizations can automatically convert PDF files into virtual, image-based inductions that the company can offer employees alongside text-based instructions.

"We believe that this solution will interest all companies that are renewing their on-the-job learning practices. It's not just about a better learning experience and results, but also about collecting better data through interactive materials for further development."

Ulla-Maaria Koivula, the founder of ThingLink.